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Tag a link with where it's being shared, so your own analytics can tell which post, email or ad sent each visit.
The page people should land on, before tagging.
Where the traffic comes from: instagram, newsletter, a partner's site.
How it travels: social, email, cpc, qr.
Which piece of work it belongs to.
Optional. Paid search keyword.
Optional. Distinguishes two links in the same place.