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How links, codes and campaign measurement actually work, including the parts that are messier than the marketing usually admits.

  • URL shortening · 8 min read

    What Makes a Good URL Shortening Platform?

    Not the feature list. The questions worth asking are about what happens when things go wrong, and almost none of them appear on a comparison page. Here they are, with our own answers.

    7 October 2026

  • Link analytics · 9 min read

    The Problem With Tracking Every Possible Detail About a Click

    Set the privacy argument aside entirely. Collecting everything about link traffic is expensive, produces worse decisions and creates obligations that outlive whoever agreed to them. Here is what to measure instead, in your own analytics.

    23 September 2026

  • URL shortening · 9 min read

    Dynamic vs Static Links: What Actually Changes?

    Dynamic usually means a link whose destination you can change after publishing. Static means you cannot. Here is what that really costs, when each is right, and how to plan when all you have is static.

    9 September 2026

  • Link analytics · 7 min read

    What Referrer Data Can, and Cannot, Tell You

    The referrer is one optional header, sent by the visitor's browser and limited by the page they came from. Knowing how browsers decide what to send explains most of what confuses people about referrer reports.

    26 August 2026

  • Digital marketing · 8 min read

    Organising Hundreds of Campaign Links Without Losing Your Mind

    The problem arrives suddenly. One month the list fits on a screen; the next it doesn't, and nobody can find the link on the flyer. A shared spreadsheet, a naming convention and a UTM vocabulary fix most of it.

    29 July 2026

  • Bio pages · 8 min read

    The Anatomy of a Useful Link-in-Bio Page

    Top to bottom, what a good bio page contains, the four questions that decide whether anything belongs on it, and how to tell what is working without click counts.

    15 July 2026

  • QR codes · 8 min read

    QR Codes and Short Links Work Better Together

    Encoding a short link instead of a long address gives you a coarser, easier code and a line of text people can type. Here is what that buys you, what it does not, and how to plan for a destination that might change.

    1 July 2026

  • Bio pages · 8 min read

    Why Bio Pages Need Better Information Hierarchy

    A stack of identical buttons works at three links and fails at eight. The problem is not the number of links; it is that nothing on the page says which one matters.

    22 April 2026

  • Link analytics · 8 min read

    Click Analytics Without Turning Visitors Into Profiles

    Almost everything you want to know about the traffic your links send can be answered in your own analytics without storing anything that identifies anyone. Here is how, and why LinkMint itself records nothing at all.

    8 April 2026

  • Campaign tracking · 8 min read

    UTM Parameters Explained Without the Marketing Jargon

    Five labels you can add to a URL so your analytics can say where a visit came from. What each one means, which three matter most, and the small inconsistencies that quietly split your reports.

    25 March 2026

  • Link analytics · 7 min read

    Direct Traffic Doesn't Always Mean Someone Typed Your URL

    The largest row in many analytics reports is the one nobody can explain. Here is what is actually in it, why short links and QR codes end up there, and how to make it smaller with tagged links.

    11 March 2026

  • URL shortening · 8 min read

    Why Deleted Short-Link Aliases Shouldn't Be Recycled

    Handing a retired short link code to someone new looks like tidy housekeeping. In practice it gives a stranger traffic that was meant for somebody else. Here is how that goes wrong, and why LinkMint never reuses a code.

    25 February 2026

  • URL shortening · 9 min read

    301 vs 302 Redirects: Which Should a Short Link Use?

    A 301 invites browsers and caches to remember the answer; a 302 asks them to check again. For short links that difference decides who stays in control, even when the destination never changes.

    11 February 2026

  • URL shortening · 8 min read

    Short Links Are More Than Fewer Characters

    Shortening is the least interesting thing a short link does. A good one is readable, hard to mistype, permanent, checkable before you tap it and quiet about who follows it. Here is what that is worth, and what it deliberately leaves out.

    14 January 2026

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